Project Overview:
The office of King County Councilmember Dave Upthegrove sought an informative and visually compelling mail piece to send to constituents to address the issue of homelessness and mental health in South King County.
The piece features Upthegrove's staple blue and green colors to promote his proposal. Parabolic wave motifs invoke a feeling of forward momentum towards a solution and are a subtle nod to the county's connection to the Puget Sound.
A double gate fold brochure design was chosen to fit all of the necessary information and leave plenty of room for graphical elements as well as be a tactically engaging piece.
Scope:
Self-Mailer Double Gatefold Brochure
